Pandemic-Proof: 5 Reasons Why Animation is A Great Idea For Your Brand Right Now

The pandemic isn’t over, but we’re getting closer to the end as more and more people get vaccinated. One year after the pandemic began, businesses, agencies and brands are still cutting marketing budgets, giving marketing teams much less to work with to produce results. This is precisely why right now is the best time to stand out from the competition and take a chunk of their market share. What's the magical solution? Video Animation.

Here are 5 reasons why Video Animation is the best investment your brand can make:

1. Animated content is entertaining and engaging. Did you know that 90% of information transmitted to the brain is visual? Visuals are processed 60,000 times faster in the brain than text. Which means, implementing animation is pretty much a no-brainer. By using fun 3D animated characters, bright colors, and visually stimulating messaging, viewers will be more inclined to engage with and recall your brand on social media, in app, in an ad, or in the digital landscape.
2. Animation creates a lasting impression. Unlike text or live-action video, animated content has been scientifically proven to be more visually intriguing and memorable. Not only is it easier for an audience to digest information and retain it, but it also evokes positive emotions that help your long-term brand recall, which could incline consumers to act in regards to the brand. Remember the 3D animated AFLAC duck? Yep. He might be annoying, but he’s hard AF to forget.   
3. Animations are customizable. With 3D animation, the possibilities are endless. Just about any product or service can be effectively marketed through an animated video. Want to tell a compelling story about your product to draw your audience to your brand on social media? Or maybe, you want to display the inside of your product while showing your customers how it works? Can you say, exploding view and X-ray vision, anyone?   
4. Animated content is safe to create and update remotely. Even before the pandemic, when real life was hustling and bustling, animation was easy and safe to produce remotely - and will continue to be something that does not require an in-house team. While this fact was already beneficial in normal circumstances, it is even more helpful now in the middle of the pandemic. With animation, you don’t have to worry about social distancing, keeping your mask on around others, or having a COVID compliance officer on set because content is produced entirely remotely. All you need is the fancy animation software, good servers to render, and some really talented 3D animators and artists. Enter us. 
5. Animation brings your brand to life. The pandemic taught us much about germs and viruses - and printed materials didn't just go to the back burner - they went up in flames. No one wants to touch things, so give them all they need with an entertaining animated video. Turn your pitch deck or brochure into an animated video, create an animated reveal of your logo, or animate your creative assets, brand images, and so much more.

Inspired to have your own animated story for social media or a 3D animated ad for your brand? Get in touch for a free consultation. We’re all ears!