Pandemic-Proof: 5 Reasons Why Animation is A Great Idea For Your Brand Right Now
The pandemic isn’t over, but we’re getting closer to the end as more and more people get vaccinated. One year after the pandemic began, businesses, agencies and brands are still cutting marketing budgets, giving marketing teams much less to work with to produce results. This is precisely why right now is the best time to stand out from the competition and take a chunk of their market share. What's the magical solution? Video Animation.
Here are 5 reasons why Video Animation is the best investment your brand can make:
Inspired to have your own animated story for social media or a 3D animated ad for your brand? Get in touch for a free consultation. We’re all ears!
We won a telly! And you can, too.
Omg! We won a 2020 Silver Telly, only one of the most prestigious awards in all the land, for our fully animated piece: Tiny Gestures of Love with Carlos, my husband, as the Art Director and me as the Producer. Okay. Full l transparency. It was announced back in May, but we finally received the statuette. And it's heavy. Recently learning that there were more than 12,000 entries it almost feels like we won twice.
You may think 12 seconds isn’t much, but from start to finish, it took four weeks to create and produce the final award-winning animation. This included concepting the idea, building the 3D models, rigging the 3D characters, lighting and texturing, animating, and rendering them with a cost of $8,000 to $10,000.
Do you want a shiny, Telly statuette to show off your video storytelling genius, too? Submit your work before the early entry deadline, December 11th, and pay only $145 for single entries and $235 for campaign entries.
The video categories are as follows:
From innovative media and production companies to world-class brands, Telly Award Winners represent companies who continue to break boundaries across video. Participating in The 42nd Annual Telly Awards not only proves that your work is the top of its industry, it honors the video storytelling you’ve created in 2020, in spite of the boundaries and challenges you’ve faced this year. Whether your clients have cut budgets, work has all but disappeared, or you have to shoot commercials remotely or you have to shoot commercials remotely with only two people and a remote video production kit on set. You’re resilient. And creative. Share your work!
If you want an animated story, of your own, that grows your audience and builds your brand on social media, too, contact us here for a free consultation.
I be judging!
Somebody, pinch me! I was asked to be a judge for the 2020 Women in Content Marketing Awards organized by the Masthead Media Company. It’s the first time I’ve ever been approached to participate on the jury of such a prestigious awards event.
It isn’t American Idol and I’m no Christina Aguilera, but WICMA is a pretty big deal as far as our industry goes. It was created to recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women and ways that these marketers have positively impacted others — colleagues, clients, and the industry as a whole — through their leadership.
What I love about these awards is that they don’t just focus on the strength of the winner portfolio. They focus on the overall contribution the candidate has made in her industry including community involvement and impact, professional achievements, leadership and mentorship. It’s brains, beauty AND heart!
As a woman in content myself I am so excited to evaluate the work of some of the most accomplished and talented women content marketers in the industry, alongside my impressive fellow jurors. Wish me luck!
Want to learn more about the awards? Go here.
In honor of National Ice Cream Day, we want to share the secret recipe of how we build our first little friend in our first blog post ever.
Inspired by the art form Kawaii(It rhymes with Hawaii) we dreamt this up because, as ice-cream aficionados, we absolutely had to celebrate July 19th; a day officially decreed National Ice-cream Day back in 1984.
Here’s how we did it:
Overall, this little guy took us about 5 full days to build, animate and produce. To celebrate this wonderful day we busted out our best 3D artist skills to create this popsicle and a whole line up of diverse popsicles, coming soon!
Have you been thinking about having your own custom animation or character? Get in touch with us, here, and we’ll make your dreams come true.
Hi there. I'm Lizbeth Cardozo. I am the co-founder and a producer at Tiny Milkshake, a women run and owned animation studio. Here, I'll share news, behind the scenes and milkshake musings from time-to-time. When I'm not writing, producing, bringing in new clients, running an animation studio or a marketing campaign, I'm hiking, road biking or eating a scoop of dark chocolate chunk mint ice-cream; grass-fed, of course. It's my jam.